Anamorphic Video
Overview
Insight
We designed the branding for a tradeshow centered on all things Wine and Spirits, creating a cohesive and visually engaging aesthetic. As part of this project, we had the unique opportunity to take over an impressive 30-foot-long by 20-foot-tall corner screen at Caesars Forum in Las Vegas, Nevada.
Challenge
Our challenge was to create something captivating that would serve as a bold welcome to the tradeshow. We took advantage of the corner placement and bezel-free design of the screens, allowing them to project content seamlessly without concerns about continuity between displays. This unique setup enabled us to create an uninterrupted, immersive experience that immediately draws people in and sets the tone for the event.
Solution
We began by designing a storyboard for a 45-second video that captures the vibrant spirit of Las Vegas, highlighting how various types of alcohol play a central role across different scenes—from crafting to nightlife and upscale vineyard bars. Using this concept, we created a video with a 3D effect that doesn’t require 3D glasses. By positioning the viewer at a precise spot near the screen’s corner, we used strategic angles and geometry to create the illusion of elements leaping off the screen before their eyes. This immersive experience draws viewers into the scene, making the story feel tangible and dynamic.
