Brand Battle
Overview
Insight
Brand Battle, an eagerly anticipated annual event, truly lives up to its name with a spirited clash of alcohol brands that captivates attendees. Acknowledging the necessity for rejuvenation, the event embarked on a journey toward a refreshing transformation, prompting us to dig into an in-depth exploration of its essence and potential improvements.
Through strategic planning, creative innovation, and collaborative efforts, we aimed not only to breathe new life into the event but also to elevate its impact, creating an experience that resonates long after the battle has concluded.
Challenge
Rebranding a well-established company or event posed a unique challenge. Rather than completely breaking away from its roots, our approach was to craft a new logo that incorporates elements representing the various types of alcohol involved in the event, striking a balance between tradition and evolution.
Solution
In our thorough approach, we absorbed every detail shared by the client, immersing ourselves in the rich diversity of the alcohol featured in the event. Exploring this intricate landscape, we curated a vibrant palette and dynamic shapes, weaving them together to fashion a visually compelling icon that stands as the focal point of the rebranding effort. Infused with a bold and distinctive typeface, the result is more than just a revitalized brand; it’s a modern, resilient, and timeless identity that breathes new life into the essence of the event.
