Frutone
Overview
Insight
Upon contacting our team, this company expressed their desire for a dynamic call to action, a captivating video, and visually compelling graphics to enhance their presence at the upcoming trade show.
Challenge
We faced a blank canvas as the company, though equipped with a logo, needed a defined creative direction. Aware of the client’s affinity for vibrant colors and a preference for doodle-like graphics to reflect their personality, we embarked on crafting a distinctive visual identity.
Solution
We collaborated with the client, presenting a lively color palette that became the foundation for a sophisticated yet playful set of design elements. This guided us in creating a concise guideline, shaping everything from the compelling call to action and the institutional video to the booth graphics. This approach ensured a consistent and visually captivating representation of the brand across various mediums, leaving a lasting impression on the audience.
