Johnson and Johnson
Overview
Insight
Johnson & Johnson is a big company that makes many different things for healthcare, like baby products, personal care items, and medicine. They’ve been around since 1886 and are based in New Brunswick, New Jersey, USA. They make stuff for consumers, medicine, and medical devices, and they’re known for trying to make people healthier.
Challenge
Johnson & Johnson aimed to promote their “going to the zoo” marketing strategy, which involved advocating for the care of animals while simultaneously enhancing the appearance of their product stands in chain stores. This strategy served as a call to action, encouraging people to become more aware and compassionate about animal welfare.
Solution
The solution involved strategically placing oversized exotic animal and nature displays, captivating enough to draw people in and encourage them to interact, take photos, and marvel at the spectacle. Additionally, by positioning their products prominently at the forefront of these displays, Johnson & Johnson made them easily accessible and engaging for visitors, effectively combining the promotion of animal welfare with product visibility and consumer engagement.
